A website redesign and usability testing capstone for Northeastern's College of Professional Studies student engagement platform. Built by students, for students - to bridge the gap between CPS and the wider Northeastern community.
An SEO, GEO, and paid ads project for a Massachusetts-based professional portrait photographer. The goal was to improve search visibility, rank in AI-generated results, and drive bookings through targeted Meta Ads.
A simulated go-to-market strategy for YouTube Premium, developed as part of a digital marketing course. Focused on repositioning the product's value proposition against Netflix and Spotify through audience segmentation and a phased channel rollout.
A GEO audit of Amazon Alexa's brand presence across Google AI Overviews, ChatGPT, and Perplexity. Analyzed 45+ branded and category queries to identify visibility gaps and built a content optimization framework to improve Alexa's footprint in generative search.
A startup concept and investor pitch for a swipe-based roommate matching app, designed specifically for international students navigating housing in a new country. Covers product design, competitive landscape, unit economics, and a go-to-market strategy.
