Thoughts on marketing, branding, AI, and everything in between.
How brands like Rhode, Rare Beauty, and Skims turn audiences into communities and why that's the most powerful growth engine in modern marketing.
From the Gemini AI Polaroid trend to real-world marketing applications, exploring how AI is reshaping creative workflows and consumer experiences.
When brand activism works, when it backfires, and why silence is sometimes better than performative engagement.
How industries from healthcare to fashion are finding unexpected, practical ways to use AI beyond the obvious chatbot use case.