← Back to Projects
Capstone Project · MS Digital Media · Northeastern CPS

CPS Connect Redesign

A website redesign and user testing capstone built for Northeastern University's College of Professional Studies (CPS). The goal: help CPS students feel connected to the rest of the university by providing a single hub for news, events, and happenings across all campuses.

12
Weeks
50
Participants
2
Platforms Tested
5
Team Members

01 · About the Platform

What is CPS Connect?

A student-built engagement hub for Northeastern University's College of Professional Studies, connecting grad and undergrad students across all US campuses to clubs, events, and each other.

825+
Student organizations across NU
467+
Events per semester
100+
Countries represented in CPS

Built by students, for students

CPS operates on a quarter-based system and serves a student body largely made up of working professionals. Unlike traditional undergrad programs, most CPS students balance full-time jobs alongside their coursework, which means typical campus activities and events rarely fit their schedules.

CPS Connect was created as an independent student initiative to bridge that gap - giving graduate students who arrive with no existing campus network a way to find community, discover relevant events, and stay connected to university life on their own terms.

The platform features clubs, events, a student bulletin board, a social post feed, and weekly challenges, tailored to the CPS community across Boston, Seattle, Silicon Valley, and Online campuses.

Campus breakdown

Boston80%
Seattle8%
Online8%
Silicon Valley4%

02 · What the First Round Revealed

Key problem statements

25 CPS grad students tested the original platform via moderated Zoom sessions. Here is what surfaced.

60%
Understood the platform on first glance
80%
Found navigation easy
88%
Felt confident joining a club

Purpose clarity gap

4 in 10 users couldn't understand what the platform offered on first load. The hero section failed to communicate value.

Dead-club problem

Users couldn't tell whether clubs were active. No timestamps or member counts created decision paralysis.

Fragmented events

65% expected a centralized calendar. Without one, users hunted event info across Instagram, Discord, and email.

Mobile-first expectation unmet

Most participants expected seamless phone access. The desktop-first layout created friction on smaller screens.

The original site

The original CPS Connect platform we audited. The issues with navigation, clarity, and engagement are visible firsthand.

View Original Site

03 · Design Strategy

The redesign approach

Seven design audits. One new design system. Each decision mapped directly back to a problem statement from Round 1.

Audit 1/7

Information architecture

Rebuilt navigation labels from scratch, removing inherited WordPress terms and replacing with student-centric language.

Audit 2/7

Hero and onboarding copy

Designed a clear hero section with explicit value proposition and stat display, communicating purpose on first load.

Audit 3/7

Club profile system

Added activity badges, member counts, category tags, and meeting frequency to every club card.

Audit 4/7

Events architecture

Structured events with date, time, location, type, and registration status. Introduced filter chips by category.

Audit 5/7

NU Engage integration

The redesign bridges to NU Engage, guiding students through SSO login step by step.

Audit 6/7

Mobile-responsive layout

Rebuilt the layout grid to prioritize mobile-first rendering with responsive breakpoints throughout.

Audit 7/7

Admin dashboard

New addition: centralized approval queue, usage analytics, member management, and event category breakdown.

Design System

Consistent visual language

Northeastern red, clean sans-serif hierarchy, card-based layouts with trust signals at the component level.

Wireframes and redesigned screens

Key screens from our redesigned platform, including the admin dashboard and the individual club detail view.

04 · The Pivot

The moment everything changed

While searching for references for our redesign, we stumbled on something unexpected: NU Engage, a social platform Northeastern already had in place with existing clubs and events pages.

What is NU Engage?

NU Engage is Northeastern's existing social platform where students across all colleges can discover clubs, register for events, and connect with organizations. It already had the infrastructure we were building from scratch. Instead of treating this as a setback, we saw an opportunity: by incorporating NU Engage's pages into our redesign, we weren't just fixing CPS Connect - we were actually connecting CPS to the rest of NEU for the first time.

Before

Testing our prototype

We had designed a moderated usability study to test whether our redesigned prototype reduced friction. No guaranteed adoption path existed.

After

Testing the updated platform

We incorporated the existing NU Engage website into our redesign, built a new prototype in one week, and conducted testing on the updated platform - producing immediately actionable findings CPS could use today.

Reframe, not abandon

No work was wasted. The prototype, the audit, and the design system all informed the updated usability study. We updated the screener to recruit students with no prior NU Engage exposure, revised all task scenarios, and upgraded the post-task survey to SUS plus 3 custom questions.

05 · Results

How both sites performed

The new static site scores higher on every dimension, with the most dramatic improvement in purpose clarity.

Site A · Original redesign
8.6/10
Overall satisfaction score
Purpose clarity60%
Navigation ease80%
Join confidence88%
Site B · New static site
9.2/10
Overall satisfaction score
Purpose clarity96%
Navigation ease88%
Join confidence88%
Key gap: 40% of Site A users didn't immediately grasp the platform's purpose vs. only 4% on the new static site

First impressions: clarity of purpose

"Was the purpose of the platform clear on first glance?"

Key insight: 40% of Site A users needed to explore before understanding the platform. The redesign reduced this to just 4%, a direct result of improved hero messaging.

Navigation experience

"How easy was it to navigate the platform?"

Key insight: Both sites performed well at 80% and 88% respectively. The improvement points to the new site's cleaner IA and more intuitive label structure.

User confidence in joining clubs

"How confident do you feel joining a club through this platform?"

Key insight: Both sites scored 88%. The 12% who need more information likely want richer club profiles with meeting schedules, member counts, and social proof.

Expected usage frequency

"How often would you realistically use this platform?"

Key insight: 83% plan to visit at least weekly. Only 18% anticipate daily use. Driving daily habit requires persistent value loops: notifications, event reminders, and dynamic content.

06 · Behavioral Patterns

What we observed

Search over scroll

Users instinctively reached for the search bar rather than browsing. Content must be discoverable by keyword, not just by category navigation.

Activity signals matter

Users checked "Last Updated" timestamps and scanned for upcoming events before making any join decision. A club with no recent activity was treated as inactive and skipped.

Static content creates hesitation

Pages with outdated information or no recent posts caused users to pause and reconsider joining, even if the club was listed as active.

Mobile-first expectation

Most participants opened the platform on their phones first. Desktop-first layouts created noticeable friction.

07 · Next Steps

4 priorities for CPS

Directly mapped from research findings. Each recommendation is immediately actionable without a full platform rebuild.

Priority 1

Activity badges

Add an "Active" indicator for clubs that have posted or updated in the last 30 days. Builds trust before joining and reduces decision paralysis.

Priority 2

Master calendar

Build a centralized "My Schedule" view with all registered events in one place. 65% of users demanded this.

Priority 3

Onboarding tour

A brief guided tour on first visit closes the purpose-clarity gap from Site A testing, targeted at the 40% who needed exploration to understand the platform.

Priority 4

Notification hub

Official communications centralized on CPS Connect. Let Discord handle informal community chat. Separate the channels clearly.

08 · Credits

The team behind this project

Faculty Advisor

Professor Alexandra Candelas

Team Members

Aishwarya Sivakumar

Drishti Ghanshani

Betty Chang

Yihong Jiang

Mingyue Xin

Northeastern University · College of Professional Studies · MS Digital Media · Winter 2026